Email Marketing Manager
|Employment Type:||Full Time|
|Description:||Hart Energy is seeking an experienced email marketer to join its global marketing team. This role reports to the Director of Marketing. Primary responsibility: Managing email marketing programs which drive attendance at Hart Energy's successful conferences and support direct-sales for its other business lines. |
•· Collaborate with marketers on planning, content and segmentation
•· Supervise testing, deployment, reporting and optimization
•· Develop testing strategies to improve email metrics
•· Analyze results for variables including audience, offers, messaging/creative, deliverability, open/click-through rates, and conversion.
•· Communicate email program insights with key internal stakeholders
Recent upstream experience is preferred, but not necessary - in-depth familiarity with analytics and "best practices" in email marketing is more important. Global perspective is required. The successful candidate will be a hands-on manager, equally adept at leading project teams and playing varied roles on multi-disciplinary teams.
This post offers variety and requires adaptability in the face of continuing growth. You will be seeking to reach diverse, global audiences. You will interface directly with business managers and sales personnel and work closely with other members of the Hart Energy marketing team to ensure marketing for each Conference reaches its budget goals.
Qualifications include a degree in marketing or related discipline and a successful track record managing email marketing campaigns using enterprise-class platforms. Well-developed design and copywriting sensibilities, solid HTML, analytical, organizational and communications skills (written and verbal), and a proactive perspective are required.
5 years minimum experience
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